VOLUNTEER WORK

CLIENT

Collected DFW

TYPE OF CLIENT

Retail - Comic books and action figures

BRIEF

Free Comic Book Day is a nationwide annual event where comic bookstores across the United States give away free comic books to patrons, fostering community and promoting engagement with comics culture. To drive participation and create organic engagement, the social media team strategically spotlighted cosplayers—fans who dress as their favorite comic characters—to advertise the event and authentically connect with both seasoned fans and newcomers.

WHAT WE DID

Contributed professionally and collaboratively to the social media team by creating engaging content for Free Comic Book Day, appearing in character as Lieutenant Uhura from Star Trek to spotlight cosplayers and amplify event publicity.

RESULT

The imagery from the original Free Comic Book Day campaign, which featured Lieutenant Uhura from Star Trek, proved so impactful and visually compelling that it was successfully repurposed for Small Business Saturday, even though it had been shot months earlier in May.

WANT TO SEE HOW YOUR BRAND STACKS UP?

Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com