WHAT I DO

I create at the intersection of digital advertising, communication and design to provide the best possible impact for my clients & partners.

Cultivates authentic audience engagement through strategic timing, wit, and platform-savvy messaging.
Tailors digital content to align with platform algorithms and audience behaviors for maximum reach.
Translates analytical insights into creative campaigns that sustain audience interest and interaction.
Blends education and real-world experience to deliver measurable engagement growth for clients.
Builds brand loyalty by fostering meaningful, lasting connections across digital channels.

Supported marketing efforts as an assistant/coordinator by managing campaigns, analyzing performance, and creating cross-channel content for university and government organizations.
Strengthen expertise in data analysis, brand strategy, and multi-channel communications to take on more independent projects.
Advance toward specialist and leadership roles by applying modern campaign techniques and delivering measurable impact on organizational goals.

Create engaging, relevant content across copy, digital campaigns, and multimedia formats.
Use trends, AI analytics, and optimization tools to ensure timely, culturally resonant messaging.
Develop content strategies aligned with the customer journey and grounded in SEO and data insights.
Adapt messaging for new channels and evolving audience needs while maintaining an authentic brand voice.

Craft engaging, data-driven content across formats by leveraging trends, AI tools, and SEO to deliver culturally resonant messaging that adapts to audience needs while maintaining a strong, authentic brand voice.

Blend wit, timing, and strategy to effectively engage target audiences online.
Tailor messaging to each platform’s structure, algorithms, and content formats for maximum impact.
Use education and experience to drive strong engagement, meaningful connections, and lasting audience loyalty.

WANT TO SEE HOW YOUR BRAND STACKS UP?

Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com