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PROJECT
TCU Neeley School of Business
TYPE OF CLIENT
Education
CATEGORY
Social Media, Campaign, Print
BRIEF
As a part of the marketing team's responsibility, we worked diligently to monitor data, report on trends and alleviate issues on the website, social media and YouTube.
WHAT WE DID
Each month, and at year-end, I prepared comprehensive reports on the website’s performance, including recommendations and action plans to address any identified issues.
RESULT
As a result, we were able to shed light on ADA compliance issues, optimize Flickr imagery with SEO-friendly keywords, work to reorganize YouTube deliverables, and rewrite summaries for improved SEO—ultimately securing marketing’s authority over web governance from the IT department.
PROJECT
TCU Neeley School of Business
TYPE OF CLIENT
Education
CATEGORY
Social Media, Campaign, Print
BRIEF
“The Evolution of Women in Business” aligned with Women’s History Month, celebrating and showcasing fashion trends across the decades.
WHAT WE DID
This was a last-minute project to spotlight women's fashion through the years in the workplace. As a result, I created a simple graphic that captured the theme.
RESULT
It is important to note that the audience preferred a more conservative and minimal graphic design that would appeal to community members, business owners, students, and faculty alike. The event proceeded seamlessly, filling the hall with women eager to network, share their stories, and enjoy an inspiring fashion show.
WANT TO SEE HOW YOUR BRAND STACKS UP?
Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com