PROJECT
Fort Carson Army MWR
TYPE OF CLIENT
Governmental support entity for Armed Forces
CATEGORY
Social Media, Campaign, Print
ORGANIZATIONAL PROFILE
Fort Carson’s Directorate of Family and Morale, Welfare and Recreation (DFMWR) enhances quality of life and combat readiness for Soldiers, Families, and civilians. Its mission is to build strong Soldiers and resilient Families through recreational, educational, and community initiatives that foster well‑being, belonging, and readiness both on and off duty.
WHAT WE DID
For this event, I contributed as a member of the social media team by creating brand assets and supporting the execution of programs throughout the weekend
INTRODUCTION
Freedom Fest is an annual Independence Day celebration hosted by Fort Carson MWR
to bring together service members, families, and the
surrounding Colorado Springs community.
\In 2018, MWR collaborated closely
with military leadership and internal stakeholders
to deliver a three‑day festival that aligned with the garrison’s mission of boosting morale and community engagement. Planning required months of coordination, detailed walk‑throughs, and
agency alignment to uphold Army service
standards
CHALLENGE
The primary challenge was to orchestrate a high‑impact marketing campaign supporting a large‑
scale festival featuring 18 carnival rides, food vendors,
outdoor activities, family fun zones, fireworks, and a
headlining concert by the Eli Young Band—while
navigating post‑access restrictions that limited civilian entry.
The goal was to attract maximum attendance from both
on‑post and off‑post audiences through a mix of traditional and digital promotion channels.
CONCLUSION
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Pre-event Content Development
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Approximately 47,000 visitors over three days.
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Facebook audience exceeded 25,000 followers with record engagement on event announcement posts and live updates.
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Vendors and platinum event sponsors reported
strong booth interaction and positive brand feedback.
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Social media sentiment analysis and post‑event survey results showed high satisfaction with event logistics
and overall experience
RESULT
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Pre-event Content Development
Video b‑roll and photography from the previous year’s event were archived and repurposed to create teaser materials.
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Digital Outreach
A three‑month social media campaign spanning Facebook,
Instagram, and Twitter highlighted daily activities, performers, and veteran stories leading up to the event.
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Collaborations & Sponsorships
Partnership spotlights were shared on social media to recognize local business sponsors and boost cross‑promotion efforts.
Paid Facebook ads targeted Colorado Springs zip codes and military affiliated groups to drive attendance andpublic
awareness.
WANT TO SEE HOW YOUR BRAND STACKS UP?
Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com