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PROJECT
TCU Neeley School of Business
TYPE OF CLIENT
Education
CATEGORY
Digital Communication
BRIEF
The transition from printed mailings to digital communications was implemented to reduce postage and printing costs for the school’s major summer learning programs.
WHAT WE DID
To accomplish this, I was responsible for designing a strategic drip campaign that integrated all four camps into a coordinated series of three emails.
RESULT
The departments successfully met their application goals ahead of the deadline for sending the third email in the campaign savings the university thousands in print and mailing costs.
WANT TO SEE HOW YOUR BRAND STACKS UP?
Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com
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