TCU Brand Asset Development

PROJECT

TCU Neeley School of Business

TYPE OF CLIENT

Education

BRIEF

The goal with this photoshoot was to refresh our imagery catalog for use in social media, print, and other digital platforms.

WHAT WE DID

My role in the brand asset refresh was twofold: I coordinated event details while providing support to the Marketing Director. Additionally, I updated and replaced existing imagery on the website and across digital advertisements.

RESULT

I utilized more than 650 images to update 253 visuals across over 60+ website pages and numerous marketing collateral pieces.

Contributed to a 59% increase in audience engagement and an additional 367,804 web sessions
Supported the creation of 45 minutes of b-roll footage
Supported the development of templates for brochures and other promotional materials.

WANT TO SEE HOW YOUR BRAND STACKS UP?

Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com