MAKING YOU LOOK
WHO ARE YOU?
Together we dive into your brand's essence. Your values, mission, and purpose directly impact how you market the brand. Things like your color palette, typography, and imagery help to represent your core identity and resonate emotionally with your audience.
WHAT ARE YOUR CORE VALUES AND MISSION?
Your values and mission inform how your visuals communicate uniqueness in a competitive landscape. Understanding how to leverage style, tone, and consistency across channels can ensure your brand stands out and is recognizable.
WHAT IS YOUR VALUE PROPOSITION?
With a goal of shaping marketing collateral and digital engagement, we break down how your solution stands out amongst your competitors.
WHAT EMOTIONS DO YOU WANT TO EVOKE?
The visual elements play a pivotal role in audience perception whether it is sincere, excited, competent, sophisticated or ruggedness.
WHAT IS YOUR BRAND PERSONA?
By answering the aforementioned questions, we can better tackle your "brand persona". It is defined as the human-like character your brand embodies—whether playful, professional, adventurous, or trustworthy. This persona guides the personality conveyed through visual elements, tone of voice, and messaging style, making the brand relatable and memorable.
WANT TO SEE HOW YOUR BRAND STACKS UP?
Get a custom visual brand snapshot by emailing me at patricewjohnson@gmail.com